MLK Holiday 2024

March 14, 2024

About the Client:

Hosted by the City of Baton Rouge and the Office of Mayor-President Sharon Weston-Broome, MLK Holiday BR is an annual event series celebrating the life and legacy of Rev. Dr. Martin Luther King through “a day on, not a day off.” By partnering with various organizations and corporations, MLK Holiday BR is a launch pad for year-round community conversation, engagement, and revitalization. On the national holiday itself, diverse individuals from across Baton Rouge unite around three key themes: literacy, youth empowerment, and equity and justice.

About the Project:

This year, the City of Baton Rouge enlisted a grant process where local organizations could apply for funding to support their community service and revitalization activities during MLK weekend. Hosting a city-wide volunteer day is a great undertaking that comes with organizational challenges. Our team worked with the city to ensure the initiatives, spanning from community clean-ups to mentorship programs, received dedicated support before, during and after each service project.  

Utilizing the volunteer management platform, GivePulse, we created individual event pages for each grant-approved organization. GivePulse allowed us to facilitate seamless volunteer scheduling, collect contact information for future engagement, and enable organizations to track their overall impact. Our involvement extended to acting as a liaison between the City and each organization, hosting GivePulse instruction forums, on-site management, and creating internal tracking systems for reporting impact.

During MLK Holiday BR 2024, approximately $120,000 in grant funds were distributed, supporting 14 community events. A total of 628 volunteers came together, contributing over 2,500 volunteer hours to make a lasting impact on Baton Rouge and lay the groundwork for future community improvements. To learn more about or donate to the continuous work of MLK Holiday BR, visit their website.

more articles
No items found.