Your Partner In People
The Baton Rouge Alliance For Students is a nonprofit organization that partners with parents, community leaders, and policymakers to enact change in education. With a wide range of work and initiatives, The Alliance approached our team wanting a unique way to showcase their programs in one place that wasn’t… boring.
According to recent data, the average human has an attention span of just 8.25 seconds – 4.25 seconds less than in 2000. With the rise in technology and digital marketing, the days of pamphlets, live presentations, and other conventional methods are no longer effective. Our challenge was to develop a timeless solution that could captivate a variety of audiences.
With help from 21st century technology, our team produced a custom Virtual Reality (VR) experience to immerse viewers in the world of The Alliance. Our team conducted thorough technological research, managed filming, post production, and the overall strategic plan that led to The Alliance Immersion Experience. The five 360 virtual worlds were based in Baton Rouge and included scenes of the Louisiana State Capitol, the The Alliance lobby, River Center Library, and Galvez Plaza. With an emphasis on storytelling, we scripted the VR experience to easily guide viewers through the many ways the Alliance realizes impact.
During production we kept in mind the endless audiences that could potentially participate in Immersion. The VR experience could be used at community events, to share detailed program info with stakeholders, and onboard new staff members. With an emphasis on storytelling, we scripted the VR experience to easily guide viewers through the many ways the Alliance realizes impact.
The Alliance Immersion Experience made its debut at the 2024 225 Fest. The VR experience taught audiences how The Alliance empowers families, elevates communities, and engages leaders. The Alliance initiatives featured included the BR Youth Voice Initiative, ChangeMAKERS, Torch, and Education as a Civil Right. The VR platform also acts as a lasting impact tool, with the ability to make as-needed digital updates ahead of future events, expos, and professional meetings.
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